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Fourth International, July 1944


Manager’s Column


From Fourth International, vol.5 No.7, July 1944, p.194.
Transcribed, marked up & formatted by Ted Crawford & David Walters in 2008 for ETOL.


One of the best ways of increasing sales of Fourth International is the newsstand method. Realizing this, our agents are building up FI newsstand routes in their various localities, as will be seen from the following letters:

Los Angeles:

“Due to San Pedro’s having obtained two newsstand you’ll have to boost their bundle up by ten. Los Angeles, which has been running pretty close to the margin, will also have to be raised by ten. I don’t have the addresses of the Pedro newsstands and have asked them to send them directly to you so as not to lose any time. Our next step will be the stands in the Negro neighborhood where we got many of our 25¢ subs to The Militant.

“We ran out of copies of the June issue and for the first time actually had to turn people dawn who wanted to buy them at a meeting we held on England. Please rush us another ten copies of this issue.”

Another letter from Los Angeles, air mail special delivery, followed closely upon the heels of the one quoted above:

“I was passing by one of our newsstands and noticed that he had run out of FI’s (he carries 15) and another stand nearby which carries 30 has only 7 left. This is after a period of two weeks. Rush us ten more copies of the FI in addition to the ten I asked for two days ago. I can’t take any more chances on being caught short.”

*  *  *  *

Our agent in Los Angeles is putting (back issues of Fourth International and ‘The Militant to excellent use. Other agents will appreciate this suggestion:

“Please send complimentary copies of the FI and The Militant to the L.A. Public Library. I have enclosed the sub blanks. I notice that they carry other magazines and papers. This week I am going to try sell them some books, and will give them the back issues of the magazine and paper. The sociology department is the place where they keep most of those on the labor movement.”

*  *  *  *

Readers of the Fourth International comment about the magazine:

Readers abroad write:

Ann Keen is one of the four members of the Revolutionary Communist Party involved in the recent Government case against the British Trotskyists, which is commented on elsewhere in this issue.

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Last updated on 12.9.2008