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The New International, March 1942


Manager’s Column


From New International, Vol. VIII No. 2, March 1942, p. 4.
Transcribed & marked up by Einde O’Callaghan for ETOL.


As you doubtless know, we skipped the regular January issue of The New International. This was due to delays created by the new technical changes which we initiated with the new volume number. No subscriber will be penalized by this omission since the magazine issues are numbered consecutively. We believe, however, that the delay was justified by the improvements we have made on the magazine.

The new type distinguishes The New International from all other magazines of a similar nature. It has been made easier to read, the pages have a brighter appearance and are less cramped.

The circulation of the magazine is far too low for its general excellence. One of the main reasons for this situation is the loss of our foreign circulation, due to the war. One-third of our readers were thus lost and it is necessary to meet this decline by a corresponding and greater increase in our national circulation.

In conjunction with the weekly newspaper, Labor Action, we are running a joint combination offer: Six months of both for only $1.00 ($1.25 in New York City)

The New International, now appearing in a greatly improved and enlivened type, still retains its front place as the leading theoretical publication of Marxism throughout the world.

We intend to keep it there. But to assure that the subscription campaign we are running must be a real success. We frankly need and want hundreds of new readers. We are counting on our friends everywhere to take advantage of the special$1.00 or $1.25 combination offer and get some real results tor us.

In future issues of The New International we are planning many varied and valuable articles and features. The new series of revolutionary interpretations of the Indian political scene will be continued; articles on America’s war efforts; articles on Russia’s rôle in the war, etc.

So we urge readers and agents alike to get behind the drive to keep The New International alive. Let’s remember! Labor Action and The New International – six months each – for $1.00 (or $1.25).


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Last updated on 30 December 2014